The Permian Basin Behavioral Health Center is a new, purpose-built behavioral health campus created to expand access to inpatient psychiatric treatment, crisis stabilization, and other behavioral health services for communities throughout West Texas. Developed through a collaborative effort between Midland Memorial Hospital and Medical Center Hospital in Odessa, the facility provides a supportive, healing environment for patients across a broad range of ages.

Working with HKS, FMG Design developed a comprehensive patient-safe experiential graphics and integrated wayfinding program for the Behavioral Health Center and adjacent Medical Office Building.

Color and image-coded wayfinding creates recognizable visual cues to help patients, families, visitors, and staff navigate the facility with greater clarity and confidence. The program extends beyond traditional signage to include large-scale supergraphics inspired by the parks and landscapes of Texas, colorful painted feature walls that reinforce the wayfinding system, and a themed donor recognition wall celebrating the community support behind the project.