For more than 35 years, the 750-foot-tall Tower of the Americas has offered residents and tourists of San Antonio, Texas, the most breathtaking view of the Alamo City. Visitors dine at the Tower’s revolving restaurant or enjoy the scenery from the observation deck. Now, Landry’s Restaurants, Inc. has taken the experience to a whole new level. Among the improvements are an upscale eatery, banquet facility and a Texas-themed 4-D, multi-sensory theater.
FMG developed the brand identity, placemaking, wayfinding and interpretive graphics.
