On the corner of Franklin and Twiggs is the Franklin Exchange bank, one of the first banks in Tampa, instituted in the the late 1800s. In 1923 the old bank building was torn down and a temple to the 20s and Florida’s boom-time was built. During the 50s the bank experienced more growth and built a 7-story annex next door on Franklin. It is a modern building. And in a playful, yet small gesture showing the connectivity between the two buildings, some molding on the 2nd story was added to meet with the bottom of the frieze on the 1920s building, while the top of the frieze awkwardly overlaps the new facade.
Working with The Wilson Company, FMG developed the project logo, marketing material and environmental graphics for this repositioned building.