The design of the McAllen Convention Center integrates state-of-the-art technology with traditional architectural forms. Building materials including stone, brick and clay tile reflect the cultural history of the Rio Grande Valley. The 170,000 sq. ft. Convention Center includes a 60,000-square-foot exhibit hall, a 10,000 sq. ft. ballroom, referred to as the Monarch Room and 15,000 sq. ft. of meeting rooms. Designed by TVS-Design, in association with Gignac Architects, the 175-acre convention center campus also includes a 300-room headquarters hotel, a future 2,500-seat performing arts center, a veterans memorial, over 600,000 sq. ft. of retail space and an oval park located at the center of the campus.

FMG developed a comprehensive exterior and interior environmental graphics program for the Convention Center.